Who I Work With

· Marketing leaders and CMOs

Heads of Marketing and CMOs in small/mid‑size and large companies who are under pressure to prove ROMI/ROAS, build predictable pipelines and manage complex stakeholder expectations, balancing brand, performance and product priorities.

· Founders and CEOs of digital businesses

Founders and Business/Product Leaders who need an experienced CMO‑level partner to shape positioning, go‑to‑market and unit economics without hiring a full‑time executive.

· Marketing teams in evolving organisations

Teams transitioning from offline to digital, from campaign‑centric to always‑on performance, or to product‑led growth.

Problems I Help You Solve

Growth ceiling due to "trying everything"

Many teams keep launching campaigns, yet growth plateaus stop moving the needle. Leaders feel they’ve “tried everything”. Together we step back and design a clear roadmap on acquisition, retention and cross‑sell, with owners and metrics everyone understands.

Product and Marketing working in silos

Misaligned OKRs, conflicting roadmaps and unclear ownership block growth. We design shared goals and practical cross‑team rituals that align Product, Marketing and Sales.

Leadership gaps and ROI story

New marketing leaders often suffer from unclear expectations and gaps in experience across specific fields. It becomes hard to balance stakeholders and organise the work that delivers. I help you translate messy reality into an operating rhythm, KPIs and communication that boards and peers can follow and support.

Scaling teams, culture and capabilities

High‑growth companies must redesign roles, hiring, tooling and internal processes to support new products and markets. I help you build a modern, transparent and collaborative marketing organisation.

Address your challenges

How We Can Work Together

1:1 Advisory

[From 65€ per session]

Regular sparring sessions for CMOs and Marketing leaders: OKRs, org design, board decks, vendor selection and cross-team/stakeholder management.

Strategic Projects

[From 440€ per project/month]

Go‑to‑market and (re)positioning in tech/SaaS and other sectors, plus marketing and brand communications audits, and creative approach on marketing mix.

Workshops & Offsites

[From 190€ per workshop]

Product & Marketing OKRs workshops and leadership strategy sessions to align stakeholders around unified goals and a growth roadmap.

Why Work With Me

· Executive‑level experience across regions

10 years in senior leadership roles for RX Global, T-Bank, Qatar Insurance, and other businesses, leading teams and transformations.

· Diverse B2B & B2C background

Deep experience in digital ecosystems, data‑driven products, and complex projects, technology‑driven marketing and own media platforms.

· Facilitator, coach and community builder

Speaker and facilitator at meetups and industry events, combining marketing expertise with coaching tools for leaders and teams.

What They Say

Ruslan is an extremely creative individual with a natural ability to develop innovative and compelling marketing campaigns. His understanding of the marketing process is unparalleled, and he quickly identifies gaps and areas for improvement in complex marketing strategies.

His ability to integrate new policies and technologies helped our team stay ahead of the competition and exceed customer expectations. Ruslan works effectively with stakeholders at all levels, and his efforts resulted in significant business growth for the company.

Ruslan has a wealth of experience in the marketing industry and a strong command of the latest trends and techniques. He is always up to date with new developments and quick to translate them into practical strategies in our campaigns.

What I admire most is his ability to think outside the box. He is not afraid to take smart risks and bring creative, innovative ideas that helped our company stand out in a very crowded market.

Working with Ruslan as a coach fundamentally changed how I approach my role as CMO. Together we untangled a chaotic planning process and built a clear link between strategy, budget, channels, analytics and quarterly priorities.

He also helped me reset the relationship with our CEO and turn constant firefighting into a healthier, more strategic dialogue. Beyond the frameworks, Ruslan is a surprisingly good “therapist” for exhausted but not yet hopeless marketing leaders.

Executive Marketing Advisory for When Growth Turns into "Now What?"