Marketing leadership and growth team
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Executive Marketing Advisory for When Growth Turns into "Now What?"

CMO guidance for marketers, founders and CEOs stuck in loops of stalled demand, board pressure and team burning out on reactive marketing.

  • CMO • Head of Marketing with 13+ years across tech/SaaS, global projects, including RX Global, Qatar Insurance, T-Bank, and the Olympics.
  • Track record in digital performance, content, brand communications in complex markets.
  • Leadership experience across EMEA, Asia and Americas with cross‑border teams.
Book a free 30‑minute discovery call
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Ruslan Abdrakhmanov · Executive Marketing Advisor & CMO‑level Partner

Who I Work With

Marketing leaders and CMOs

Heads of Marketing and CMOs in small/mid‑size and large companies who are under pressure to prove ROMI/ROAS, build predictable pipelines and manage complex stakeholder expectations, balancing brand, performance and product priorities.

Founders and CEOs of digital businesses

Founders and Business/Product Leaders who need an experienced CMO‑level partner to shape positioning, go‑to‑market and unit economics without hiring a full‑time executive.

Marketing teams in evolving organisations

Teams transitioning from offline to digital, from campaign‑centric to always‑on performance, or to product‑led growth.

Marketing teams
Marketing leaders Founders and CEOs

Problems I Help You Solve

Trying everything → Focused growth

When growth stalls despite endless campaigns, I zoom out to design a focused roadmap for acquisition, retention, and cross‑sell — with clear ownership and measurable accountability.

Cost center → Revenue center

Marketing eats budget with unclear impact on P&L. I transform it into a revenue center where every euro spent delivers measurable ROI through acquisition, retention and cross-sell.

Ad-hoc structure → Scalable marketing team

As companies scale, roles, tools and culture must evolve. Together we design transparent organisation that empower aligned, high-performing teams.

Reactive leader → Strategic leader

New marketing leaders face unclear expectations and experience gaps that block impact. I help you build relations with stakeholders, operating clarity and team leadership rhythm that commands respect.

Address your challenges

Onboard Your Way to Grow

1:1 Advisory

Regular sparring sessions for CMOs and Marketing leaders: OKRs, org design, board decks, vendor selection and cross-team/stakeholder management.

Strategic Projects

Go‑to‑market and (re)positioning in tech/SaaS and other sectors, plus marketing and brand communications audits, and creative approach on marketing mix.

Workshops & Offsites

Product & Marketing OKRs workshops and leadership strategy sessions to align stakeholders around unified goals and a growth roadmap.

Why Work With Me

Executive‑level experience across regions

10 years in senior leadership roles for RX Global, T-Bank, Qatar Insurance, and other businesses, leading teams and transformations.

Diverse B2B & B2C background

Deep experience in digital ecosystems, data‑driven products, and complex projects, technology‑driven marketing and own media platforms.

Facilitator, coach and community builder

Speaker and facilitator at meetups and industry events, combining marketing expertise with coaching tools for leaders and teams.

International experience
Facilitating teams International recognition

What They Say

RX Global
Anna Dycheva
Former Managing Director for UK, the Middle East, Russia, India and Turkey, RX Global

Ruslan is an extremely creative individual with a natural ability to develop innovative and compelling marketing campaigns. His understanding of the marketing process is unparalleled, and he quickly identifies gaps and areas for improvement in complex marketing strategies.

His ability to integrate new policies and technologies helped our team stay ahead of the competition and exceed customer expectations. Ruslan works effectively with stakeholders at all levels, and his efforts resulted in significant business growth for the company.

T-Bank
Igor Postalenko
Head of Online Acquisition, T‑Bank (ex‑Tinkoff Bank)

Ruslan has a wealth of experience in the marketing industry and a strong command of the latest trends and techniques. He is always up to date with new developments and quick to translate them into practical strategies in our campaigns.

What I admire most is his ability to think outside the box. He is not afraid to take smart risks and bring creative, innovative ideas that helped our company stand out in a very crowded market.

CMO
Fintech CMO
Marketing leader in a fintech lending business in SEA

Working with Ruslan as a coach fundamentally changed how I approach my role as CMO. Together we untangled a chaotic planning process and built a clear link between strategy, budget, channels, analytics and quarterly priorities.

He also helped me reset the relationship with our CEO and turn constant firefighting into a healthier, more strategic dialogue. Beyond the frameworks, Ruslan is a surprisingly good “therapist” for exhausted but not yet hopeless marketing leaders.

Book an intro call

Free Marketing Playbooks

Practical no‑fluff guides for marketing strategy, growth, and digital performance. Designed for marketing and business leaders, each guide focuses on the essentials with a built‑in one‑pager you can print. Share with your team, or keep next to your dashboards.

Preview: The New Front Door to Search playbook
Playbook · PDF

[AI] The New Front Door to Search

AI search is quietly hijacks up to a third of traditional organic traffic — don't get left behind. Grab this playbook to build a realistic SEO + AI search system: master AI visibility, embed smart tools in your ops, and dominate knowledge graphs where buyers now decide.

18 pages
Preview: Tracking Lockdown Survival Guide playbook
Playbook · PDF

[Data] Tracking Lockdown Survival Guide

Third‑party cookies are disappearing, browsers are locking down tracking, and 20–40% of traffic slips off your radar. This playbook shows how to rebuild measurement with first‑party data, server‑side tracking, identity stitching, and Privacy Sandbox to recover visibility and keep ROAS under control.

15 pages

Latest Articles

Insights on marketing strategy, AI-driven growth, data tracking, and many more for growth leaders.

AI · SEO · Organic Growth

How to Win the Zero-Click SEO Battle and Reclaim 25-30% Organic Traffic Lost to AI Search

AI search engines like Perplexity and ChatGPT now hijack 25-30% of organic traffic that used to go to Google. Traditional SEO rankings matter less when buyers ask conversational questions and get synthesized answers with your sources cited (or not). In the article, I list what to do to build AI-first SEO: structured data, authority signals, conversational content.

5 min read
Analytics · Privacy · Growth

Post-Cookie Chaos: Rebuilding a Marketing Data Stack You Can Trust

Third‑party cookies are disappearing, taking 20–40% of your measurable traffic and most of your last‑click attribution logic with them. This article shows how I approach the “tracking lockdown” problem — moving beyond fragile pixels toward a post‑cookie measurement stack that keeps ROAS credible without crossing compliance lines.

7 min read
User Behavior · Trends · Marketing Funnel

Social Feeds Are Rewriting the Funnel: This and 6 More Online User Behaviour Trends in 2026

User journeys in 2026 are breaking into micro‑moments across feeds, devices and AI‑powered touchpoints, making old funnel thinking and channel reports increasingly irrelevant. In the article, we observe the new online behaviour landscape — from fragmented paths and social‑first discovery to creator‑driven buying and rising expectations on trust.

8 min read
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Turn “Now What?” into Profit Plan

🔒 All conversations and materials are treated as strictly confidential. An NDA can be signed before sharing sensitive details.

Share your context and I’ll invite you to a free discovery call so we can shape the right solution for you. Feel in the form or contact me directly.

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